Rocket Mortgage Takes Off In Canada

Edison Financial is now Rocket Mortgage^TM! What does this mean for digital mortgage brokers? A big opportunity for our business and for Canadians.

In March 2020, Edison Financial opened its doors in Windsor and began offering home loans in Ontario. Today, they provide loans in every province and have grown from four team members to over 140. Now, they’re kicking things up a notch with a new name – Rocket Mortgage.

This name change signifies the company’s commitment to revolutionizing the mortgage industry in Canada. With the power of technology, Rocket Mortgage is on a mission to improve the mortgage process and deliver an excellent client experience, the same goal its sister company – Rocket Mortgage® in the U.S. – achieved in America. To top it off, this fast-growing team is on track to become a direct lender later this year.    

“Look at what we accomplished in such a short period of time under the smaller Edison name. With the Rocket Mortgage brand comes prestige, trust and innovation. An opportunity Canadians deserve.”

-Shane Perron, Software Developer, Rocket Mortgage

With this rebrand comes career opportunities for Canadian job seekers. From mortgage agents and software developers to underwriters and client care specialists, they’re hiring for a variety of roles. You’ll have access to growth opportunities, amazing benefits and for mortgage brokers – lead flow and earning potential. Now is the time to join their team as they build the business and help you build a thriving career.    

“While we focus on client experience, team member experience is a staple in how we operate our business. The ISMs, which are the core principles we use to drive our decisions, ensure we are operating to achieve a culture of excellence. Our unified company goals, leadership, culture and development of team members are only some of the reasons that a career with Rocket Companies® is both fulfilling and challenging.” Sarina Muscedere, Team Leader, Business Program Management, Rocket Mortgage  

Rocket Mortgage has an exciting future ahead as they set out to change the way mortgages are done in Canada. And you can have a part in that future!   

“Other brokerages have tried to become Rocket Mortgage in Canada, but none have succeeded. With our technology, processes, innovative ideas, culture and people – we are only going to continue to gain market share and grow. Our culture that comes from Rocket Mortgage stateside and the people we have working here are truly the secret sauce that is going to allow us to change the way Canadians get mortgages.”

-Brendan Woodfull, Director, Mortgage Sales, Rocket Mortgage