5 Ways To Utilize Social Media In Your Job Search

Lexie Robak2-Minute Read
UPDATED: February 27, 2024

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Social media is a fun way to express yourself and connect with friends and family, but it’s also a great way to show your skills and attract your dream employer. You can use social media to help you stand out from other candidates. Here are our top tips for using social media while job searching.

1. Follow company social pages for your desired companies.

Following the social channels of the companies you’re looking to join will give you great insights into the culture of the company. Not only will you be able to see team member stories and find helpful career tips, you may be able to interact with recruiters on their pages. To learn more about working at Rocket Companies®, follow us on LinkedIn, Facebook, Instagram and Twitter!

2. Show off your skills on YouTube.

A resume can help you share your skills in words, but what better way to show off your abilities than by showing a recruiter exactly what you can do. Whether you’re a graphic designer wanting to show off your work or in sales looking to share your biggest tips and tricks, YouTube is a great place to show your skills and your personality, strengthening your overall personal brand.

3. Connect with recruiters and team members on LinkedIn.

For many job seekers, LinkedIn is a place to look for jobs and to find out information about a company. But it’s also a fantastic place to connect with recruiters and find team members from the company you’re looking to join. These relationships can help you understand what it’s really like to work at your dream company. A great way to stand out from the crowd when applying for jobs is to be referred by a current team member. Connecting with team members from other companies in your field of work is a great way to network, develop new skills and learn more about the industry you’re in!

4. Get creative on TikTok.

The latest social media platform isn’t all about synchronized dancing and 15 second videos, it’s also a great place to show off your professional skills, network and even showcase your resume. So, get creative and showcase your skills to an employer of your choice, interact with their content and help them see how valuable you would be on their team.

5. Ask friends and family for a referral on Facebook.

Another great way to learn more about a company is asking your closest family and friends that work there for their honest opinion. A great place to do this is on Facebook where your mutual friends may be able to offer some perspective. Once it’s decided that this company is right for you, ask your friends and family for a referral, which could help you get a foot in the door! 

No matter what social channel you choose to use in your job search, make sure you’re being yourself, staying professional and keeping your options open. You never know what opportunities will come your way when you’re using every tool at your disposal to show companies that you’re the best choice!

Interested in a job at Rocket Companies?

See all of our opportunities today.

Lexie Robak

Lexie is a Recruitment Brand Manager on the Talent Brand team. She’s been working with Rocket Companies for over 4 years. She’s a remote team member working in the Chicagoland area. Lexie loves hanging out with friends and watching the Detroit Lions.